Software Development

“You Desire Uniqueness, and that is what we offer”

Software Development

We at Kovaisoft Technologies build highly affordable custom software for companies large and small. By applying modern design principles, in conjunction with the latest in cloud, mobile, and desktop technologies, we create tailored solutions that connect co-workers with each other and companies with their customers, simplify and accelerate business processes at lower costs.

During any software development process, the software architecture model is broadly classified based on the client and server. This concept is widely used in networking concept for the information or data exchange which is used for an interactive web designing during the web development process. We at Kovaisoft provide excellent service to the clients creating appropriate client-server application.

Product development method is mainly used for developing new products and services. During web development, were web designing is beneficiary to their customers and hence most of the companies do product development process to enhance their product. Kovaisoft is one such company which develops such applications according to the user requirements.

Our product development phases

Market Scan

We assess the current product portfolio, the opportunities and the related threats using SWOT analysis. We then determine the type of product that would be the best fit with the corporate strategy and its pricing strategies.


The process starts with an idea generation, screening, concept development, and market strategy development.

Concept Testing

This is a process where we use qualitative as well as quantitative methods to evaluate customer response to an idea of a product before its introduction into the market. It involves determining critical success factors, marketing mix strategies like pricing, promotion and placement. It helps to avoid costly mistakes at earlier stages.


This is a process where we prepare a device, a system or a technique that illustrates the feasibility of the solution to a problem. It involves testing and proofing concepts and communicating the concepts to all the stakeholders such as product development teams, management and customers.

Test Marketing

This phase involves a selling experiment carried out in a test market where buyers are not aware of the evaluation exercise. This experiment may last for a few weeks or months. We observe the actual performance of the product against the proposed marketing plan.

Launching a product

Launching involves introducing the product into the market via advertisements and promotions. There is a go-to-market plan in place, we also conduct sales training, a distribution plan and then we set the launch date.